Question 1

I already have a site on Wix or GoDaddy. Why pay for another one?

Accepted Answer

A builder gives you a blank page and a template: you still write the words, arrange the information and keep it current. We build the page for you and maintain the machine-readable layer — the structured facts that let search engines and AI assistants understand and quote you correctly.

Question 2

Couldn't I just do this myself and save the fee?

Accepted Answer

You could, and some people should. What usually goes undone is the invisible part: accurate structured data, a published AI profile, names and addresses that match across Google and social, and new writing every month. If you have the hours for that, a builder is a fine choice.

Question 3

How is this different from hiring an SEO agency?

Accepted Answer

An agency generally optimises a site you already have, then bills separately for links, content and reports. Here the page is built to be read from the first line, content and profile upkeep are inside one monthly fee, and there is no long contract to sign.

Question 4

Will I actually show up in ChatGPT or Google's AI answers?

Accepted Answer

Nobody can guarantee a place in an AI answer, and anyone who does is guessing. What we can deliver is the structure those systems need to read and cite you: one page of clear, consistent facts, schema markup, a published AI profile and answers to the questions your clients ask.

Question 5

What does the monthly fee actually cover?

Accepted Answer

Hosting on your own domain, changes when your details change, and one new article a month plus two posts on each profile we manage. It pays for ongoing upkeep, not for access — the site stays live on your domain either way.

Question 6

Do I own the site, the domain and the content?

Accepted Answer

Yes. The domain stays in your name, and every word and image published on it is yours. If you ever leave, we hand over the full content and nothing is held back.

Question 7

Do I buy the build straight away, or apply first?

Accepted Answer

You apply first. Tell us who you are and what you practise, and we read every application. If we can serve you well, we offer you one of the few build slots we hold each month and send the invoice for the agreed start date. We would rather build a handful of pages properly than take on more than we can look after, which is why the founding rate is capped at twenty-five practices.

Question 8

How long does it take to go live?

Accepted Answer

Once we have agreed a start date and we have your details and photographs, most builds go live within a week of the first call. You read the copy and the structure before anything is published.

Question 9

Do I need to buy a domain before the page can go live?

Accepted Answer

No. Your page gets its address on the day it goes live, and you choose what it says: your name, at professionalfolio.com/s/jane-doe, or your mobile number, at professionalfolio.com/s/0400-000-000. Neither costs anything, and there is no DNS to wait on. If you own a domain already, or buy one later, we point it at the same page. Nothing is rebuilt, and the short address keeps working.

Question 10

What do you need from me?

Accepted Answer

One short call, plus whatever you already have: photographs, credentials and the work you want more of. If you have an existing site, we read it and draft from it, so you are editing rather than starting from a blank page.

Question 11

Can I edit the site myself?

Accepted Answer

Yes. There is a studio login where you can change any wording, service or contact detail yourself, or send the change to us and we make it. Most clients do a mix of both.

Question 12

Will AI invent things about my practice?

Accepted Answer

Nothing is published that you have not confirmed. We use only the facts you give us — no invented credentials, awards, years of experience or case results — because a fabricated detail is exactly what makes an assistant describe you wrongly.

Question 13

Who actually does the work?

Accepted Answer

The same small team that takes your first call: the person who drafts your page also sets up your profiles and publishes your articles. There is no account manager passing you on to a junior.

Question 14

What if I am not happy with the build?

Accepted Answer

You see the finished page before anyone else does, and nothing is published until you approve it. Payment starts the work once a slot is agreed; after that we keep refining the wording, structure and detail until you are happy with what goes live.